Challenge

Xbox.com enjoys significant recognition among consumers, influencers and senior executives. This visibility resulted in a thorough yet ineffective strategy for adapting content, ensuring quality, formatting and publishing. Consequently, introducing new content became a complicated, expensive and lengthy process.

Solution

We overhauled the workflow by designing new systems and integrating tools to enhance efficiency. This strategic implementation allowed us to streamline the process complexity while catering to 45 different markets and all the stakeholders from marketing to legal compliance.

Results

Substantial savings of $4.5m (first year).