Challenge

Historically, Netflix has adopted a decentralized approach for outdoor advertising campaigns across EMEA. However, duplication of assets and an increase in production costs for last minute buys was becoming unsustainable.

Solution

Our workflow platform, which integrated into the client’s DAM, media plans and production tools quickly produced data to show the need for an automation process of standardized formats and a custom approach for special placements.

Results

Campaign cost savings of 20% and a reduction in complexity of 80%.

“We’re scoring you 98% on innovation and technology”

Netflix