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R&D, consumer targeting, pricing strategies, supply chain, distribution, operational issues, sales strategies, messaging and design. Those are only some of the many challenges to address when launching a new product. Time is never on your side.

While we can’t solve them all, we can solve your brand development challenges.

For over 50 years we’ve been a trusted partner in new product launches. We helped Birds Eye introduce Steamfresh, which changed the frozen vegetable industry. We helped Three Thieves introduce the first wine in an aseptic carton, making wine more accessible to mainstream consumers. We’ve collaborated with household brands and start-ups to launch products and introduce new brands to the food and beverage sector.

For instance with the Pure brand, we took the lead in brand naming, design, photography, POS and sales support. We wrote the brand guidelines to ensure continuity of work by specialized agencies. The break-neck pace at which plant-based foods entered the marketplace brought all our creative resources to play in order to accelerate speed-to-market for the brand.

New Product Launches

Making the unfamiliar desirable

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