Less packaging. Clean labels. Sustainability. New and different flavors. Consumer expectations change as fast as the latest trend on TikTok.
Not all brands can bring new products to market as quickly as they’d like. So a brand refresh can be seen as the latest-and-greatest in the eyes of consumers.
We’re a leader in packaging refresh expertise. We know packaging and how to make your product stand out, and we understand consumer behaviour and purchase-drivers. After more than 50 years in business, our time-tested, results-driven approach will make getting to market easier.
Getting great results is our primary goal. IRI data showed a 4% sales increase immediately after the initial Crunchmaster redesign, and in the two years following its launch, the brand grew a total of 24%. For Smithfield’s Anytime Favorites, immediate sales outpaced the category by 17%, while gaining national distribution. And for Snikiddy, business doubled and same-store sales increased 75% within 6 months of the packaging change.
Branding Redesign
Keeping brands fresh and relevant
