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You look great!

Marketing solutions for health and beauty

Two thirds of global consumers report being more conscious of their physical or mental health post pandemic. Younger generations (Millenials and Gen Z) are particulalry aware of looking after themselves, from taking more breaks and spending less time on social, to prioritising skincare as much as make-up. 

But there remain fragmented needs that brands and providers must attune to. For example, while back, muscle and joint pain affects 39% of of over 55's, 16-24s are more affected by stress and anxiety, with a third reporting it as chief concern. The challenge is targeting the right consumer, with the right message, at the right time.

Brands whose customers are the salons, spas and wellness providers catering to these consumers must show they are on the right wavelength - reflect the right brand positioning and messaging in their own marketing materials and packaging - to support their customers in effectively promoting their services to the end consumer.

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