Challenge

Building on the success on our centralized model for packaging and marketing asset production, we recognized the need to help reduce retail marketing expenditure from duplicative spend across EMEA markets.

Solution

We created a connected creative and operations platform that empowered all stakeholders including central and local marketing teams, supply chain and manufacturers to collaborate within a single system. Transparency delivered reduced wastage, minor revisions, better vendor pricing and future campaign management efficiencies.

Results

Significant savings of $8m (first year).