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Gaming Meets Streaming

Two sectors with a lot in common.

How could the things we do for Disney+, Microsoft and Netflix make a difference to you?

The game has changed. With nearly half of all players now female, and the same proportion aged 35+, gaming has broken the "young male" stereotype and stepped well into into the mainstream. And with two thirds of 16-65's playing on their mobile, there are more ways to join the fun than ever. The unprecedented interest in the metaverse and VR will only grow engagement further.

With a target audience encompassing so many demographics and lifestyles, reaching them all, with highly targeted campaign creative and messaging in the most relevant placements, means significant channel and format fragmentation for assets - and a need to deliver data-driven creative at scale.

With our heritage in providing creative design and smart production solutions across packaged games, major entertainment releases and streaming platforms, we at Spark are uniquely placed to support digital games publishers and platforms.

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