Challenge

EA’s market expansion and the increasing fragmentation of communication channels were causing a rise in the need for various asset formats and volumes. But the demand didn’t correlate with an increase in marketing spend across the business groups who had different workflows and KPI's.

Solution

Our integrated workflow platform provided data to identify the variations in processes and associated costs for each asset by business group. We were able to create custom workflows and pricing models.

Results

Substantial savings of $2.9m.

“When my sh*t's f*@%ed up, you unf*@% my sh*t.”

EA